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The Ante press kit.

Working on a story about group payments, agentic commerce, or the future of checkout? Grab what you need below.

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Interview requests, embargoes, fact-checks, on-the-record quotes. Aim for 24-hour replies, faster for time-sensitive pieces.

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§ Fact sheet
Quick facts.
Founded
2025
HQ
California
Parent company
Team size
3
Stage
Seed
Ante status
Closed beta
Compass
Concept · 2027
Ante pricing
1% participant fee · no monthly
Compass pricing
TBA
§ Brand assets
Logo, lockups, colors.

All marks are available in dark/light variants, as SVG and PNG. Please don’t recolor the Ante orange or compress the wordmark italic.

Ante
Primary lockup · light
SVG · PNG · 1x/2x/3x
Download ↓
Ante
Primary lockup · dark
SVG · PNG · 1x/2x/3x
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Mark only
SVG · PNG · favicon
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#D7521Eterracotta
#111114ink
#FAFAF7paper
Color palette
HEX · OKLCH · figma
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Ante
Geist · Instrument Serif
Typography spec
PDF · 2 pages
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Split with Ante: primary checkout button
Split with Ante button pack
SVG · primary · outline · dark
Download ↓
Merchant button assets & SDK
§ Press releases
Official announcements.

Formal releases from Plurel Inc, Ante’s parent company.

No press releases yet

New announcements will be posted here. For embargoes, interview requests, or distribution lists, email contact@plurelinc.com.

§ Boilerplate
Cut-and-paste company description.

Ante is a group-payments product from Plurel Inc (plurelinc.com), building the missing piece of online checkout: the button that knows you came as a group. Founded in 2025 and built out of California, Ante’s drop-in checkout button lets customers split a purchase equally, custom, or by item, without an app, signup, or chasing friends afterward. Its autonomous AI product, Compass, is a concept targeting 2027.